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Westinghouse
Strategic consultation helping to modernize the Westinghouse brand narrative, as part of a larger refresh of the overall visual identity system, packaging and web presence developed by Paula Scher and Pentagram.
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Westinghouse.
Columbus, Ohio, USA, 2022.
Strategy.
(Strategy Consultant to Paula Scher / Pentagram)
Powering People.
As a people, our power comes from our values.
And our trustworthiness.
As a nation, our power comes from our ingenuity.
And our perseverance.
As a company, our power comes from our legacy.
And our people.
We are powering people.
One home at a time.
Delivering the moments that matter.
And bringing people together.
For over 100 years.
We are Westinghouse.
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